About Kasma Store

Kasma Store is a premium streetwear and editorial fashion label built for those who wear their identity with intention. We don't follow trends — we set the tone.

Our Story

KASMA was founded in 2021 by Keshav Madaan with a bold vision — to redefine women’s fashion for the new generation.Born with an entrepreneurial mindset and creative instinct, Keshav built A.K International as a forward-thinking fashion house under the brand KASMA — designed especially for modern Indian women who value trend, comfort, and confidence.From starting with just one order, the brand scaled to achieving 1 lakh+ pieces in a single season, marking a rapid and impactful growth journey.The KASMA VisionKASMA is deeply inspired by global exposure. Style influences are drawn from fashion-forward markets like:VietnamTurkeyChinaKeshav’s background in journalism further enhanced his exposure, communication skills, and market understanding — shaping KASMA into a brand that listens, learns, and leads.Market PresenceKASMA has built a strong online presence across major marketplaces, working with platforms such as:NykaaAJIOAmazonMyntraThe brand is actively working with PPMP models, and has delivered successful collections including SZN and Glitches, reflecting contemporary aesthetics and Gen-Z energy.Category FocusA.K International specializes in:Women’s sweatersTrend-led T-shirtsSeasonal knitwear collectionsWith a sharp understanding of digital fashion retail and B2B marketplace dynamics, A.K International continues to expand its footprint in India’s evolving fashion ecosystem.A.K International — Where Vision Meets Velocity.KASMA — Designed for Her. Built for Now.

Our values

EVERY PERSON WORKING FOR US IS OUR FAMILY , THEIR FAMILY IS OURS TO TAKE CARE OF
WO BDENGE TO HUM BHI

What We Stand For

• Craft over quantity — Limited drops, maximum intention.
• Detail-first design — From heavy embroidery to artisanal washes, every element is considered.
• Authenticity — No shortcuts. No compromises.

Our Products

From stonewashed silhouettes to intricately embroidered statement pieces, Kasma Store's collections are designed for those who understand that premium is a feeling, not just a price point. Each garment is crafted with care and carries the natural character of its making.

Where to Find Us

Shop exclusively online at kasmastore.in or follow us on Instagram @kasma.store for the latest drops, behind-the-scenes, and editorial content.

Kasma Store — Wear with intention.